Key Features
Omni-Channel Delivery
Manage customer communication across multiple channels such as SMS, Email, WhatsApp, RCS, and App Push from a single platform. Whether it's a payment reminder on WhatsApp, a transactional alert via SMS or a scheduled IVR call, Reach keeps everything streamlined.
Centralized Template Repository: Build, store, and reuse communication templates for each channel. Anyone on your team can use them based on their permissions assigned.
Audience Segmentation
Reach enables audience segmentation using defined conditions to target specific customer groups for campaigns.
Journey Orchestration with Failover Capability:
Orchestrate communication flows to trigger messages based on customer actions, responses, or system events across channels. The fail-over capability ensures that communication journeys automatically find the alternate predefined path, keeping customer engagement and business outcomes on track.
Gateway and Channel Configuration:
Reach allows configuration of channel-specific gateway settings (such as SMS, Email, and others) to manage routing, priorities, and delivery behavior based on enterprise requirements.
Suggested Actions and Postbacks:
Reach supports suggested action buttons and postback responses in RCS communications. These capture customer intent instantly and trigger automated workflows or follow-up actions.
Forms and Surveys:
Reach allows forms and surveys to be embedded within communications to collect customer information or feedback directly from the message. This improves response rates and reduces dependency on external links.
Real-Time Tracking & Analytics Get clear insights into delivery, open rates, and responses to fine-tune your strategy. These insights help you understand what’s working and what’s not. Accordingly, you can adjust and get better results every time.
AI & Generative AI Integration
Leverages AI for automated content generation and predictive analytics to determine the best time and channel to send a message for a better outreach.
Real-time Tracking & Communication Analytics
Provides real-time dashboards to track delivery rates, open rates, and customer engagement. Reach provides channel-wise analytics to track delivery, success, failure, and rejection metrics. Drillable analytics provide detailed performance of individual communications and campaigns, allowing businesses to optimize their communication strategy based on performance data.
User-Level Access Control Manage permissions with ease—ideal for teams and large enterprises. Control who sees what— your marketing team, support team, or partners access only what’s relevant to them. It keeps your data organized and secure.
System Integration If you are already using a CRM, ERP, or any internal app, Reach can connect easily with your systems through APIs. This automatically pulls customer data, send system triggers, and keep everything in sync for seamless communication.
Compliance-Ready Stay aligned with regulatory guidelines (like DND, opt-ins, etc.). Reach automatically checks whether a message is allowed to go out and helps you stay compliant with enterprise's rules.