App Analytics

The App Analytical report tracks app installations and uninstalls across Android and iOS devices. Drilling down to app-level information provides insights about the brands of devices on which the app is installed, along with the number of users for each brand, over a specific period.

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Here’s a detailed explanation of each component:

Total Install Android/iOS: The number of times the app has been installed on Android or iOS devices. This measure helps you to understand the overall reach and popularity of the app among Android and iOS users.

Total Unique Install Android/iOS: The number of unique Android or iOS devices that have installed the app. This excludes multiple installations on the same device. This gives you a more accurate count of individual users who have installed the app.

Total Uninstall Android/iOS: The total number of times the app has been uninstalled from Android or iOS devices. This helps you to track the number of times users have removed the app and identify potential issues with user retention.

Total Unique Uninstall Android/iOS: The number of unique Android or iOS devices that have uninstalled the app. This excludes multiple uninstalls on the same device. This gives a count of unique users who have chosen to uninstall the app.

The graphical insights help you to assess the app's reach, identify retention issues, and surface any brand-specific issues that may need attention.

The graphical insights helps you to assess the app's reach, identify retention issues, any brand specific issues that may need attention.

To view the detailed report, click the Application ID. It provides insights on number of installations and uninstallations on both the devices along with the date. You can even download the report to your local storage.

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Click , to view the detailed report to know which of your audience has installed or uninstalled on which device an which brand. Be it a unique or a re-installation, Install Report gives you the the audience particulars who has installed the app and Uninstall Report gives you the audience particulars who had uninstalled the app.

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